So you’re ready for photos for your business! But how are you going to plan the best branding session?? As a Tampa studio photographer, I would love to walk you through the tips and tricks I have after working with dozens of small business owners.

These shoots are so much more than just “pretty photos.” They’re a visual strategy. Laser targeted to communicate who you are, what you do, and what makes your brand stand out. You need a photographer who approaches it this way! 

Whether you’re launching something new, refreshing your website, or elevating your social media presence, a well-planned shoot helps you show up with clarity and confidence.

Below are a few tips to help you plan the Best Branding Session with purpose (and have a little fun while you’re at it).

1. Start With Strategy

Before choosing your outfit or location, get clear on your why. Are these images meant to promote a new product line, introduce a service, or help your audience connect with the face behind your brand? What brings you to inquire with me?

For example, a makeup artist may focus on close-up beauty shots showcasing her work and tools. While a social media manager might highlight lifestyle images like working from a laptop, chatting over coffee, or holding a bold red phone (like the one featured in Taylor’s branding session below). Knowing your goals shapes every creative decision that follows.

2. Choose the Right Setting for the Best Branding Session

Location sets the tone for your entire session. A clean, minimalist studio gives a professional and polished feel. It’s perfect for product-focused brands or teams who value a modern aesthetic.

On the other hand, a lifestyle location (like an Airbnb or outdoor poolside setting) can add approachability and personality. Below you can see that featured in Sunless Ritual’s bright, tropical-inspired shoot.

Each space tells a different story. Choose one that aligns with your brand’s vibe and values.

3. Treat Props and Wardrobe as Messaging Tools (because they are!)

Every detail matters. Props aren’t just for decoration. They’re storytelling tools. Think of them as part of your brand language. Do you have an icon or symbol you can bring to life? Or an aesthetic that matches your vibe? For the best branding session, you want to think through these questions! Here are some ideas:

• For product-based businesses: include packaging, tools, or displays that highlight your offerings.
• For service providers: items like laptops, planners, or coffee mugs can reflect your day-to-day life.
• And for personal brands: props like flowers, sunglasses, or even a signature color pop can visually reinforce your personality.

Wardrobe choices should do the same. Whether you’re channeling polished professionalism in all-black attire or bringing energy and confidence in bold, bright tones.

4. Aim for Variety for Maximum Use in Your Best Branding Session

A strong branding gallery gives you content that lasts. This is something that I think through with you as your Tampa studio photographer.
I make a plan to capture:

• Wide shots for website banners
• Medium portraits for about pages and press features
• Detail shots for social media or email marketing
• Lifestyle images that showcase personality and movement

In these featured sessions, we incorporated both close-ups that highlighted artistry and environmental shots showing action. The result in these galleries? A versatile bank of images they can use across every platform with ease.

5. Collaborate With Other Small Businesses for Extra Impact

Branding sessions are a great opportunity to collaborate with other local businesses. Bring in your favorite florist, stylist, or product creator for a cross-promotional shoot that benefits everyone involved. You can each post a blog post or collab on an Instagram post, to get introduced to each other’s audiences.

Are you reading this and your brain is saying “yes please, THIS is what my business needs?” We should chat.

The best branding sessions are intentional from start to finish. They’re not just about what you do, they’re about why you do it and the energy you bring to your work.